Board Meeting Expanded Agenda July 2008 | Research Chefs Association


	Home Board Meeting Expanded Agenda July 2008 *Printer-friendly Documents:* Agenda Expanded Agenda Expected Attendees ___________________________________________________________________ CONFIDENTIAL RESEARCH CHEFS ASSOCIATION BOARD OF DIRECTORS MEETING RCA HEADQUARTERS AT THE KELLEN COMPANY 1100 Johnson Ferry Road, Suite 300 Atlanta, GA 30342 JULY 29, 2008 EXPANDED AGENDA I. CALL TO ORDER (8:30 – 8:40 AM) President Stephen Kalil will call the meeting to order at 8:30 a.m. and welcome attendees. Mr. Kalil will recognize newly elected first time board members Kevin Anderson, Marilyn Carlson, Robert Danhi, Dianna Fricke and Kurt Stiles to this meeting in their full capacity as voting members, and extend appreciation for their attendance at the Board Orientation in May in Atlanta. He will also recognize Research Chefs Foundation (RCF) President Doug Martinides, Research Chefs Association Certification Commission (RCACC) Chair Allison Rittman and CULINOLOGY® Magazine Senior Editor / Associate Publisher Doug Peckenpaugh. Additionally, he will reference antitrust guidelines contained in the board folders and remind attendees that the meeting will be conducted in accordance with U.S. antitrust laws. II. MINUTES OF THE PREVIOUS MEETING (8:40 – 8:45 AM) Secretary Harry Crane will reference the minutes of the March 5, 2008 board meeting held at the Sheraton Hotel in Seattle, WA, which were distributed to the board on April 1, 2008, and will ask the board for a motion and second for approval. Minutes of 3/5/08 Meeting III. EXECUTIVE COMMITTEE MEETING HIGHLIGHTS (8:45 – 8:55 AM) Mr. Kalil will reference the Executive Committee meeting held July 22, noting any urgent items as appropriate. It is anticipated that details will be further shared during discussion of specific topics throughout the board meeting. IV. STRATEGIC PLANNING (8:55 – 9:10 AM) Mr. Kalil will share an overview of RCA committees, including the 2008/09 Committee List and his perspective on committee priorities for the upcoming year. Committees have updated their plans for FY 2008-09 with revised plans linked under the appropriate committee section. 2008/09 Committee List June Committee Reports 2006-2008 Strategic Plan V. NOMINATIONS & BOARD DEVELOPMENT (9:10 – 9:30 AM) Chair Janet Carver will report on preliminary plans for a consultant facilitated board development training session at the October board meeting, and the corresponding budget request not to exceed $8,000. The board will vote on conducting the training as referenced. NBDC Committee Plan VI. MARKETING/ PR/ COMMUNICATIONS (9:30 – 10:00 AM) A. Marketing Chair Harry Crane, Co-chair Marilyn Carlson, and Anna Doyle will reference Marketing Committee activity, advertising highlights, and additional updates. The marketing focus has been on the completion of the newly redesigned Web site. Marketing Report Marketing Committee Plan RCA Web site The newly redesigned RCA Web site launched in May 2008, providing members with an individual login and password. Advertising Anna Doyle will reference the circulation of the “I Create, We Innovate” ad campaign. Co-marketing agreements have been recently finalized with IFT, ACF, and HFM. RCA Ad Campaign Ad Placement Chart Culinology Video Mr. Crane will report on the committee’s progress on a Culinology video that promotes the discipline, the career path, the organization, and the related budget request not to exceed $20,000. The board will vote on approval of the recommended video production vendor. CULINOLOGY® Magazine Senior Editor Doug Peckenpaugh will report on activity from Virgo Publishing, including updates on content, future editions, advertising, and Culinologyonline.com. International Trademarks Anna Doyle will reference “Culinology” trademark applications have been formally filed in all EU countries, Australia, China, Japan, Korea, Russian Federation, Switzerland, Turkey and Singapore, to cover education/association services and newsletters. The Canada and EU applications have been accepted. Mexico and Brazil will be pursued in FY 08/09. International Web domain names have been secured in conjunction with the filing for international trademarks. RCA Web Domain List Survey Mr. Crane will discuss results and recommendations from the mini-survey sent to the membership in June and the resulting 507 responses (21% of membership.) The survey asked members about several RCA media/communications offerings in an effort to better understand the members’ preferences for these items. 2008 Media Survey Summary Board member feedback will be solicited regarding the survey results and recommendations made by the committee. B. Public Relations/Communications Chair Steve Schimoler and Co-chair Dianna Fricke will discuss recent activity, including a proposal for a health and wellness summit to occur in 2009, with corresponding budget request of $35,000. The board will vote on RCA developing and hosting the proposed summit. PR/Communications Committee Plan Newsletter Subcommittee The spring 2008 Culinology Currents® was mailed to the membership in May. The summer 2008 issue will be mailed to members in August. Speaking Engagements Anna Doyle will provide an overview of recent opportunities RCA continues to receive for the board and other members to speak on behalf of the association and Culinology. Speaking Engagements List VII. EDUCATION (10:00 – 10:45 AM) Chair Jeffrey Cousminer (via conference call) and Co-chairs Michael Cheng and Robert Danhi, with Tim Kline, will note progress on committee objectives in the RCA Strategic Plan in referencing a status report on continuing education programs, higher education programs, and subcommittee activities. Education Committee Plan Education Status Report A report will be provided on progress made on the Culinology® book project and recent activities. Publishing options will be discussed and a handout will be provided with details in regards to a publishing company versus self publishing. Rachel Livsey from Wiley Publishing will present and discuss the proposed Wiley publishing contract. Wiley Publishing Contract The board will vote on proceeding with publication of the Culinology reference book, under the proposed agreement with Wiley publishing or under a self-publish model. ------BREAK (10:45 AM – 11:00 PM)------- VIII. FINANCIALS (11:00 – 11:30 AM) Treasurer Harry Crane will reference the RCA Financial Statement for May 2008 recently sent to the board. He and Jim Fowler will provide an update on projections for FY 2007/08. Mr. Crane will reference the compiled 2007-08 Board Member Evaluations of RCA staff and the staff bonus program and corresponding process. Financial Statement May 2008 2008-09 Budget 2007-2008 Board Member Evaluation of Staff Mr. Crane and Jim Fowler will present the 2008/09 budget as approved by the Executive Committee on July 22, providing highlights of key revenue and expense line items. The board will be asked to endorse the 2008/09 budget as approved by the Executive Committee on July 22. IX. SPONSORSHIP (11:30 – 11:45 AM) Chair Kurt Stiles will reference plans for the upcoming sponsorship year. The 2009 sponsorship brochures will be updated in early August and distributed to potential sponsors in early September. The board will be asked to provide staff with at least one 2009 sponsorship lead. Sponsorship Committee Plan 2008 Annual and Conference Sponsors 2001-2008 Sponsorship Revenue Comparison Report X. MEMBERSHIP (11:45 AM – 12:00 PM) Chair Bob Davis will report on activities of the committee, including monthly committee calls, outreach to new members upon joining, increased efforts to reach out to prospective members, and the efforts to encourage members to renew. Membership Committee Plan My Profile Feature The “My Profile” feature on the newly redesigned Web site allows members to renew or join on-line, as well as update their contact and profile information, streamlining the preparation process for updating the printed Membership Directory. The new personalized login will increase the perceived value of the members-only section of the Web site. Membership Renewal Membership renewals were due by July 7th. A postcard reminder was sent on July 11th to members yet to renew and additional follow-up methods are being undertaken, including a broadcast call from RCA President Stephen Kalil and outreach by the Membership committee. As of July 22nd, just over 1,000 members have renewed. June 2008 Membership Report Membership Directory In August, staff will begin soliciting advertisers for the 2008/09 RCA Membership Directory, which will be produced and distributed this fall. *------LUNCH BREAK (12:00 – 12:45 PM)-------* XI. STRATEGIC ALLIANCES (12:45 – 1:00 PM) Jim Fowler will reference recent activity and upcoming events. Harry Crane will report on recent activity with Culinology presentations at NRA in May and initial plans for 2009. Janet Carver will report on the IFT/RCA Culinology Demonstrations at the June 2008 IFT Food Expo. Ms. Carver served as chair of the joint committee, with Dan Hemming expected to chair next year. The board will be asked to continue submitting the Strategic Alliance Recommendation Form for consideration of potential future opportunities. Strategic Alliance Recommendation Form XII. ANNUAL CONFERENCE & CULINOLOGY EXPO (1:00 – 1:30 PM) 2008 Annual Conference Stephen Kalil, John Folse, and Jim Fowler will provide comment on the Seattle Conference. Final registration numbers will be referenced, as well as results of post conference evaluations. Any outstanding issues will be discussed. 2008 Annual Conference Final Registration Report 2008 Registration Profile Report Post Conference Evaluation 2009 Annual Conference The Sheraton Dallas contracts have been executed and deposits for the space have been sent. Stephen Kalil and John Folse will report on initial planning and progress as regards Dallas, site for RCA's 2009 Annual Conference and Culinology Expo to be held March 5-8. S. Kalil, J. Folse, J. Fowler and K. Curnyn will visit Dallas on August 14th to continue planning. The committee is working to identify potential keynote speakers. A call for session ideas has been sent to the RCA membership, and an Education Session RFP Task Force has reviewed the suggested ideas and full proposals for 17 topics have been requested. The Task Force will select proposals by August 15th. The Culinology Expo floor plan is being finalized and priority booth space selection will begin soon. Through the new priority placement program, approximately 179 companies qualified for a priority selection appointment. Promotion will to fill the remaining exhibit space with mid-October as the goal for selling out the floor. 2009 Annual Conference Marketing Timeline 2010 Annual Conference Staff has solicited proposals for locations for the 2010 Annual Conference. Space is on tentative hold with both the San Diego Hilton and Phoenix Hyatt, and preliminary logistics and details for both locations will be discussed. The board will vote on a preferred location for the 2010 Annual Conference. XIII. REGIONAL ACTIVITY (1:30 – 1:50 PM) Co-chair Kevin Anderson will provide a report on the activities of the committee. Regional Committee Plan Recent Past Events Key Contact List Membership Recruitment Mr. Anderson will discuss their continued efforts to promote membership growth and make other food industry professionals aware of the RCA through Regional Events. Press releases have been sent to promote recent events, and the new Web site allows for photo galleries that will increase interest as well. Event Development The Co-chairs will provide an overview of the efforts to develop events that can be duplicated across multiple regions. The board will be asked to send topic and sponsor ideas to the committee chairs. XIV. RESEARCH CHEFS FOUNDATION (1:50 PM – 2:10 PM) RCF President Doug Martinides will provide an update on recent activity, including acknowledgement of new RCF Board members Dolf DeRovira (Flavor Dynamics) and Jonathan Griebel (General Mills). He will reference and promote the upcoming online auction, and encourage board member donations to the cause. Additionally, fund raising progress and 2007/08 FY end results will be referenced. XV. RCA CERTIFICATION COMMISSION (2:10 – 2:30 PM) RCACC Chair Allison Rittman will recognize RCACC members and thank RCA board members who have pursued certification. She and Tim Kline will provide background information and recent activity related to certification program direction and results of a survey of RCA membership on advanced certification levels. Certification Survey Results The board will be asked for consensus regarding RCACC recommendations for advanced certification levels. Additionally, Ms. Rittman will reference the start up of a task force to look into the potential creation of an RCA Fellows Program. Currently, there are 71 CRCs and 57 CCSs. Roster of CRCs and CCSs The next Certification Commission meeting is currently scheduled for October 28 & 29 in Atlanta, Georgia. RCACC Plan RCACC April 29, 2008 Meeting Minutes XVI. EMPLOYMENT NETWORK (2:30 – 2:40 PM) Jim Fowler will provide recent updates on Employment Network activity. Employment Network Committee Plan Employment Network Report XVII. NEW BUSINESS (2:40 – 2:50 PM) The floor will be opened providing the opportunity for any new business to be shared. XVIII. NEXT MEETINGS (2:50 – 2:55 PM) Dates for remaining 2008 RCA board meetings will be discussed. XIX. ADJOURNMENT (2:55 – 3:00 PM) Mr. Kalil will provide an update for the remainder of the afternoon and adjourn the meeting if there are no further comments. Email this page	Related Links Board Meeting Expanded Agenda Oct 2008