How to Become a Better Trend Spotter

As the trend cycle moves faster and faster, staying on top of the latest food and menu trends can feel like an impossible task. As soon as you put a cauliflower steak on the menu, consumers want mermaid lattes. In this session we'll not only cover a wide-range of real-world trends, but we'll uncover 8 core concepts behind these trends that will make you a better trend spotter in the future. Learn how to think more creatively, critically, and strategically, all with an eye towards developing new menu ideas, products, and concepts, whether you are reading food media from the comfort of your desk or visiting concepts in-person. Plus, we'll combine it all with consumer and operator data to back up our findings. 

 

Price:
2018 Conference Attendees $0
Members $30
Non-Members $50

Login to view purchase options

Recent Stories
Member Blog: Why Certify? Featuring Eric Iserman, CCS®

Member Blog: 5 Tips for Regional Chairs

Member Blog: What Inspired You to Become a Chef?