The Research Chefs Association (RCA) is pleased to share that it is evolving its content strategy in 2021 and beyond. This decision comes at a time when the association is seeking to digitally transform the way its members engage with each other and the RCA, and at a time when many are already collaborating virtually across the globe. Evolving the content strategy in this manner will meet members where they are, whether at home, in the office or on the go via mobile.
“With this new content strategy, RCA will elevate the association’s brand, welcome new audiences into the fold, provide meaningful education and the latest on trends and research, offer opportunities to members for greater online connection, forge new industry partnerships and create opportunities for revenue generation that will enable RCA to further reinvest in our members,” said Justin Kanthak, CCS®, CRC®, immediate past president of the RCA Board of Directors and Segment Director: Snacks at Griffith Foods Inc. “We’ve taken significant strides to elevate food product development while modernizing the association itself over the past several years. This is the next critical and exciting step in our evolution as the authority on the blending of culinary arts and food technology as we move toward a technology-focused era”
As part of this evolution, RCA is seeking partners to work with on this exciting initiative and to bring high-caliber education and industry trends to the community at large. The program’s goals include elevating the RCA brand and extending its reach, providing value to our members and generating revenue for the association.
“RCA recognizes the breadth and depth of expertise that runs through our industry,” said RCA Executive Director Chip Potter. “We are eager to explore the potential in developing content with partners who are interested in sharing in the association’s success and working collaboratively to shape the future of food and beverage development and food safety.”
“As a valued member of the RCA, we are asking you to join us on this journey and share the news with partners you believe could be a good fit for helping evolve our content efforts,” Kanthak shared.
The RCA has opened a request for partnership (RFP), with proposals due by Friday, April 16, 2021. For details of the RFP, please reach out to RCA Managing Editor Kristin Frankiewicz at firstname.lastname@example.org.
Founded in 1996 by a group of research chefs dedicated to overcoming the unique challenges facing the food product development professional, RCA has grown to more than 2,000 members. Today, RCA is the premier source of global and inclusive culinary and technical information for the food industry, with a professionally diverse membership including chefs, food scientists and other industry professionals who are shaping the future of food research and development.
RCA is a forward-thinking, vibrant, energized organization whose members benefit by being part of a dynamic community of equitable food professionals who work toward a common goal: the blending of culinary arts and food science.