RCA Webinar: Trend Spotlight: Coffee & Tea
This session will focus on establishments and menus that are incorporating some of the hottest attributes (sparkling, nitro, cold brew) into their offerings. In addition to discussing the aforementioned attributes, this session will also highlight various ingredients to incorporate into coffee so that it delivers the health benefits consumers are after. Another trend that will be featured is coffee and tea cocktails, both of which are increasing in popularity on menus.
Presented by: Ilana Orlofsky, Marketing Manager, Imbibe
Ilana Orlofsky joined Imbibe to help expand the marketing initiatives of the boutique Chicago-based beverage development company. Since the onset, she found her passion for following market trends, developing product and flavor concepts and conducting ideation sessions. She has written about many industry topics including beverage trends, foodservice trends, functional food and beverages, and regulatory guidelines. Her trend insights and articles can be found in several print and online publications including Food Dive, Prepared Foods, Food Navigator, Beverage Industry, SmartBrief and Foodbev. She has a B.A. from Washington University in St. Louis.
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