Lauren Swan

HeadshotNutritionist, Concept Nutrition, Inc.

Session: The Current Food Labeling Landscape

 

Get to Know Lauren

Specializing in strategies to effectively deliver accurate nutrition messages for industry, media and public health, Lauren has creatively combined the dynamics of marketing communications and regulatory affairs - seasoned with a passion for cultural foodways - for an accomplished 30+ year track-record in nutrition communications. With extensive experience in food labeling for competitive marketplace positioning as well as government requirements, her consulting services include compliance advisory, nutrient analyses, freelance writing and insights about ethnic dietary practices. Whether it’s technical food science details, regulations research, trends evaluation, campaign planning, or reaching consumer, trade, professional or specific subpopulation audience segments, she manages issues “where food policy, marketing trends and public health meet, intersect … or collide”.

Sought for expert thought-leader panels and social media influence, she owns Linked-In’s largest food labeling and advertising group, has delivered webinars with record-breaking attendance, presented at major conferences, guest lectured at leading universities, developed customized label training presentations, published in leading industry publications, co-authored books for the popular and professional press and been interviewed by national media.

Lauren has managed labeling for hundreds of items including unprecedented category entries requiring preliminary government liaison and emerging rules that initiated a standardized basis for industry-wide guidance. Progressively responsible corporate staff positions have included establishing the Regulatory Affairs Department for Vlasic Foods International world headquarters, a Campbell Soup spin-off company, and managing a wide range of diverse retail, foodservice, institutional and industrial foods along with experience as a Communications Specialist developing Consumer Affairs informational programs and educational materials for Kraft Foods.

Lauren has a Master of Science in Nutrition Communications from Boston University, a Bachelor of Science in Medical Dietetics from Howard University and is a Registered Dietitian, Licensed in the State of Pennsylvania.